VERDANT's mission is to produce the highest-quality magazine available anywhere with news, ideas and advice about "green products" and activities to improve a reader's quality of life—our slogan is: Smarter Choices for Better Living.

Verdant is at once beautiful and thought-provoking, lush and enjoyable while providing sound, honest information.

The need for reliable green information has now reached a tipping point as green becomes mainstream. So-called green articles appear regularly in national magazines and newspapers. Greater public awareness has ignited a demand for a regular and qualified green information source that shows how to conserve natural resources no axe to grind and no political agenda.

Verdant will contribute to the preservation and improvement of the planet's environment by bringing new ideas and information to sophisticated, modern readers who lead by example in their purchases. Verdant is designed to appeal to readers who are comfortable in their lifestyles but interested in learning about new ways to live better by making smarter choices that help—not hurt—the environment.